Friday, January 5, 2007

Chevrolet (IPA: ʃɛv.ro.leː - French origin), (colloquially Chevy) , is a brand of automobile, produced by General Motors. It is the top selling GM marque and the best known brand of General Motors worldwide, with "Chevrolet" or "Chevy" being at times synonymous for GM.Chevrolet is General Motors' largest brand, currently offering 19 vehicles and many different enhanced versions. The brand's vehicles range from subcompact cars to medium duty commercial vehicles [1]. Its number one sellers include the Impala, which is the number one selling car with a domestic nameplate in the United States, [2] and the Silverado, the second best-selling pickup truck in the U.S. [3].In the North American market in 2005, a battle for bragging rights came about with Ford[1]; both divisions needed strong sales performances as losses in the billions of dollars, market share losses, and recent announcements of factory closings and job cuts had become the norm.